Color WOW Root Cover Up

So I seen it on the adverts and in the magazines but how did the Color WOW really fare up against headlines?

Color wow seems to have hit both magazines and t.v screens pretty quickly considering it has not been around that long and to me I never thought something so small could go from zero to hero in what I would say months from me hearing about it although in reality it has been around a lot longer than I thought and already it has been given awards from Pure Beauty Awards, Harper's Bazaar, Glamour beauty and Woman and home as well as many more over the past couple of years.
Color WOW Root Cover Up is also QVC’s Beauty Pick of the Month for August this year.

So what is Color WOW Root Cover Up ?
Basically , Color WOW Root Cover Up is a new innovation to help those who colour their hair when their roots start to come through.

Maybe you have a last minute date and you have no time to get to the salon or simply have no wish to colour your hair to cover those dreaded roots  with even more chemicals and spend more money for a small cm or two of grey hair or natural hair showing .

Color WOW Root Cover Up is a fast and quick effective way to do the covering up in seconds .

This root cover up will cost around £28 depending on the store you choose to buy it from and comes in one compact little case that fits perfectly in your bag to be taken with you where ever if needed.

I gave it a try ..........

I do not seem to have roots needing covering up but as en example of the shade on the hair, you can see the colour is not much in difference.

The little compact is a black hard plastic casing with a small brand marking on the front .
The case opens up and has that fantastic clicking sound helping you know it will be closed and secure in your bag with no fear of the product being damaged .

Inside the case , is a mirror attached on the lid to help you see along with a two sided brush and of course the product itself.

The brush is quite small and is 11cm in length making it ideal for using for accuracy. It has two separate sides , one for the smaller areas and then a larger one for the full coverage which may be needed for the larger areas.
The brush is very soft and picks up the product well although I find the more you apply , the more fallout and waste you get.
The product itself is a mineral powder and is applied to the hair dry .

I am not sure if this is something I would be needing any time soon as I do not colour my hair but if your the type of person who loves to constantly have a colour added and find those roots come through way to often that its pinching at the purse strings too often, then this is certainly going to save you spending more money at the salon as often as you need to.

The mineral powder sticks to the hairs individual folicals and is easily removed with a simply shampoo but I think I would be a little sick of having to add it every single day I need to go out and being a powder it washes of in the rain so it is no good for the colder or winter days , well in fact any British season as it always rains here.

The price also seems a little steep to me although I can see how it would save people some cash if they need to hold of for a few more weeks to go to the salon but is it really worth it?

This time I have not been so impressed.
Great idea but not much different to finding a similar shade in my eye shadow palette and using that instead at a smaller price.

Sorry Color WOW , I do however love your hair styling products though.